User interviews. A quantitative pulse check. A synthesis deck with our honest take.
We handle the research so you can make a confident call, fast.
Two weeks. Two phases. Zero ambiguity about what happens when. You'll have a dedicated research lead throughout. One point of contact. No handoffs
Scope
We align on hypotheses, finalise screener criteria, and start sourcing participants.
Discovery
Qual: Our senior researchers conduct moderated sessions.
Quant: We design, launch, and analyse a targeted survey to validate qualitative themes.
Deliver
We distill everything into a clear narrative with findings and recommendations. We wrap final deck, highlight reel, and a 60-minute walkthrough with your team.
You could run this internally. Recruit participants. Schedule sessions. Synthesise findings. Build the deck. Align stakeholders.
Or you could get it done in 14 days, with senior researchers who've done this hundreds of times, and spend your energy on the decision, not the process.
100+ research sprints delivered
A functional no-code app you can actually use, or a high-fidelity Figma prototype that feels real.
Either way, it's demo-ready
2 weeks.
Not 2 months
Lightweight code environments for prototypes that need a bit more flexibility. Great for API integrations and custom logic.
Decision-ready, not data-heavy
You'll leave with a point of view, not just a pile of transcripts
We don't default to one approach. We match the methodology to what you're trying to learn, and combine methods when deeper insight requires it.
Uncover what customers really need
Theme:
Exploratory conversations to uncover unmet needs, pain points, and motivations. The foundation for understanding what to build and why.
See where users struggle, hesitate & give up
Themes:
Watch real users interact with your product or prototype. Identify friction, confusion, and delight moments before you ship.
Validate the experience before building
Themes:
Validate concepts before engineering commits. Test flows, layouts, and interactions with clickable Figma prototypes.
Turn hunches into statistical confidence
Themes:
Pressure-test qualitative findings at scale. Get statistical confidence on preferences, behaviours, and attitudes.
Understand the landscape before placing your bet
Themes:
Understand your landscape, trends, segments, and opportunities. Ground your strategy in market reality, not assumptions.
Quantify the opportunities to prioritise
Themes:
TAM, SAM, SOM, with rigour. Quantify the opportunity so you can prioritise bets and communicate to investors.
Know who you're up against and where to win
Themes:
Map the players, positioning, and gaps. Understand where you fit and where you can win.
Find if the idea resonates before committing
Themes:
Validate early-stage ideas before committing resources. Test value propositions, messaging, and feature concepts.
Cutting through the fluff to find true priorities
Themes:
Force-rank preferences to understand what matters most. Cut through "everything is important" to find true priorities.
Discover what your market will pay
Themes:
Willingness to pay, price sensitivity, and packaging preferences. Understand what your market will bear before you set your model.
Go beyond features to understand motivation
Themes:
Uncover the underlying jobs your customers are hiring your product to do. Go beyond features to understand real motivation.
Capture real behaviour over days & weeks
Themes:
Capture behaviour over time in natural context. Understand habits, routines, and longitudinal patterns that one-off sessions miss.
Most MVPs fail because they try to do too much. Founders spend months building features no one asked for, then wonder why users don't convert.
We partner with the best research tools in the industry, so you get access to quality participants, robust analysis, and reliable data without the platform overhead.
On-demand participant recruitment
Access to thousands of screened participants across consumer, B2B, and niche segments. Fast recruitment for interviews, usability testing, and surveys, locally and globally.
Rapid usability feedback at scale
Video-based user testing with real users, real reactions. Get feedback on prototypes, live products, and concepts in hours, not weeks.
AI-powered research analysis
Accelerate synthesis with AI-assisted transcription, tagging, and insight extraction. Spend less time processing, more time thinking.
Scalable quantitative research
Robust survey design, distribution, and analysis. Reach large sample sizes quickly for statistically significant findings.
Advanced pricing and preference analytics
Sophisticated conjoint analysis, MaxDiff, and pricing research. Understand trade-offs, willingness to pay, and feature prioritisation with statistical rigour.
Enterprise-grade experience management
Sophisticated survey logic, advanced analytics, and enterprise security. The gold standard for complex quantitative research and experience measurement.
Everything you need to build a culture of continuous learning. Fully managed by our senior research team
6–8 interviews or single-method study, synthesis deck, highlight reel
From:
+ GST
Qual + quant (interviews, survey), analysis, strategic recommendations
From:
+ GST
Multi-method, multi-segment, or multi-market research with in-depth synthesis
From:
+ GST
It depends on the methodology, participant type, and scope. A focused 2-week sprint with 6 interviews starts from $8,000. Projects with quantitative surveys, niche recruitment, or multiple methods scale from there. We'll scope it together and give you a clear quote before we start.
We start with your question, not our toolkit. In our scoping call, we'll understand what decision you're trying to make, then recommend the approach that gets you the clearest answer. Whether that's qual, quant, or a combination.
Absolutely. Many projects benefit from starting with discovery interviews to surface themes, then validating with a quantitative survey. We design hybrid approaches when the question demands it.
Our standard validation sprint is 2 weeks. More complex projects such as multi-market research, large-scale surveys, or longitudinal studies, can take 4–8 weeks. We'll confirm timeline during scoping based on your needs.
Almost anyone. General consumers, niche B2B roles, enterprise decision-makers, specific demographics, geographic markets, or your own customer base. Recruitment complexity affects timeline and cost, but we'll find the right people.
We handle recruitment through our partner platforms. If you'd prefer to use your own customer database, we can work with that too, it often speeds things up and reduces cost.
An executive-ready deck with findings, analysis, and our strategic POV. Depending on the project, you'll also get highlight reels, full transcripts, raw survey data, and a Notion hub with all assets organised.
That's common, and it's what the scoping call is for. We'll help you clarify the core question before we design the research. Sometimes the biggest value is sharpening the question itself.
Speed, focus, and senior involvement. Agencies often take weeks to propose and months to deliver. We scope in days, execute in weeks, and every engagement is led by senior researchers—no junior handoffs.
Yes. If you need continuous insight, our Continuous Discovery Research retainer might be a better fit. We can also structure a series of validation sprints around your roadmap.
Let's talk about what you're trying to learn. We'll recommend the right approach and give you a clear scope within days.et's talk about what you're researching.
We'll tell you if this sprint is the right fit, or if there's a better approach.
