We find the friction hiding in your flows. Then design and test fixes in the same sprint.
Insights that turn into improvements.
Live products with friction you can feel but can't quite fix.
Product audit
We walk through your live product as a user.
Documenting friction points, cognitive load issues, and missed opportunities. We review behavioural data, watch session recordings, and analyse where users struggle. No assumptions. Just evidence.
Opportunity mapping
Not everything needs fixing. We show what matters most.
We rank issues by impact and effort, so you know where to focus first. You'll see a clear map of what's broken, what's costing you conversions, and what's a quick win versus a larger initiative.
Rapid experiments
You get answers, not just ideas.
We design altWe design alternatives in Figma, test them with real users or A/B variants, and report what worked. You don't just learn what's wrong, you learn what's better.
Most UX audits end with a PDF and a list of problems. Maybe a "prioritisation framework." Then nothing happens, because the team is already onto the next thing.
We work differently. We identify friction, yes. But we also design the fix, test it, and tell you whether it worked. All in the same engagement.
Written for PMs, not academics.
A clear, scannable document covering what A clear, scannable document covering what we found, why it matters, and what to do about it. Annotated screenshots, severity ratings, and quick wins flagged.
No guesswork on where to start
A ranked list of issues and opportunities, scored by impact and effort. You'll know exactly what to fix first, and what can wait.
We don't just point at problems, we design solutions.
You'll get Figma files with proposed changes, ready to test or hand off to dev. Before/after comparisons, interaction states, and annotations included.
Real evidence, not opinions.
A/B test data, usability session findings, or prototype feedback synthesis. You'll know what worked, what didn't, and why.
Every product has areas where users struggle. These are the patterns we see most often, and where we deliver the biggest impact.
Users start but don't finish. You're not sure where you're losing them
Theme:
We map every step, identify where cognitive load spikes, and redesign flows that get users to value faster.
Your funnel metrics are flat and you've run out of obvious fixes
Themes:
We analyse the full journey from landing to conversion, finding the hidden friction that's costing you sign-ups, purchases, or upgrades.
Support tickets pile up, but you don't know how to solve the root cause
Themes:
We translate vague complaints into specific UX issues, and design solutions that address the underlying problem, not just the symptoms.
Flows that work "well enough" but nobody wants to own
Themes:
We audit the neglected corners of your product where UX debt has accumulated, and prioritise what's worth modernising.
Cart abandonment is high and you're leaving money on the table
Themes:
We optimise the path to purchase. Reducing friction, building trust, and removing the barriers that stop users from completing transactions.
Users can't find what they need, and support requests spike
Themes:
We audit and understand the unsexy-but-essential screens that frustrate users and drain your support team's time.
Your mobile users have worse outcomes than desktop, and not sure why
Themes:
We audit touch targets, navigation patterns, and responsive behaviour to close the gap between mobile and desktop performance.
When things go wrong, users feel lost or abandoned
Themes:
We design empty states, error messages, and recovery flows that guide users forward instead of leaving them stranded.
Most MVPs fail because they try to do too much. Founders spend months building features no one asked for, then wonder why users don't convert.
You're sitting on a goldmine of behavioural data. We know how to extract insight from it, so the audit is grounded in what users actually do, not just what they say.
Don't have these tools set up? We can help you implement basic tracking as part of the engagement, so you're not flying blind after we leave."
Understand where users drop off and why
We analyse your funnels, identify high-exit pages, and map the paths users take, and abandon. GA4 event tracking, conversion analysis, and audience segmentation all inform the audit.
Audit your tracking setup
We review your GTM implementation to ensure you're capturing the right events. If there are gaps, we'll flag them, so your data actually reflects user behaviour.
Track behaviour at the event level
We dig into your Mixpanel data to understand feature adoption, user flows, and retention patterns. We identify where engagement breaks down and which cohorts struggle most.
See what users do, not just what they click
Heat maps, scroll depth, rage clicks, and session recordings. We watch real users navigate your product to find the friction that analytics alone can't reveal.
Replay the moments that matter
Session replay and frustration signals show us exactly where users hesitate, backtrack, or give up. We surface patterns across sessions to identify systemic issues.
Enterprise-grade experience management
Sophisticated survey logic, advanced analytics, and enterprise security. The gold standard for complex quantitative research and experience measurement.
We scope every engagement to your product and your goals. Here's what a typical Product Compass sprint includes
+ GST
When you need to go deeper
No. Audits are only the starting point. Every issue we surface is paired with a tested or testable fix in the same sprint.
Each issue is scored by user impact and delivery effort. Only high-return changes are prioritised.
No. We work around your delivery cycles and focus on changes that fit your near-term plans.
Yes. We review real flows, real users, and real metrics, including Google Analytics, Google Tag Manager, and behavioural tools like FullStory, Mixpanel, and Hotjar. This removes guesswork and anchors findings in evidence.
We flag it clearly. You get evidence to support engineering or platform investment.
Light-touch. One kickoff, one midpoint check-in, and one results session. Everything else runs independently.
Every recommendation is backed by user evidence, behavioural data, or live testing.
That helps. We validate it, quantify it, and test solutions faster instead of starting from scratch.
Let's talk about what's et's talk about where your product is underperforming.
You'll leave the call knowing exactly what we'd do working.
