Three interviews per week, fully moderated by senior researchers. You get the clarity. We handle the logistics, synthesis, and strategic framing.
No hiring. No overhead. Just a steady stream of signal.
No recruiting headaches. No analysis bottlenecks. Just a steady flow of actionable insights delivered to your team.
We recruit
We source and screen participants matched to your exact criteria.
Role, behaviour, segment, whatever matters.
Easy access to Askable, Lyssna and User Testing panels mean we easily handle scheduling, incentives, and no-shows.
We interview
Senior researchers conduct 45-minute moderated sessions.
Every interview is recorded, transcribed, and clipped. You can observe live or catch up async, whatever fits your schedule.
You get insights
A synthesis report lands in your inbox every week.
Key themes, patterns, opportunities, and strategic recommendations. Written for product teams, ready to act on.
Every deliverable is designed to be immediately useful. No extra processing required on your end.
Weekly insight report
A structured synthesis of what we learned, what it means, and what to do about it.
Themes, patterns, and prioritised opportunities.
Highlight reels
Edited video clips of the moments that matter.
Perfect for stakeholder buy-in, executive showcases, sprint planning, or design reviews.
Fortnightly showcases
Edited video clips of the moments that matter.
Perfect for stakeholder buy-in, executive showcases, sprint planning, or design reviews.
Continuous discovery isn't about more research. It's about better decisions, faster alignment, and fewer blind spots.
Stop guessing what users need. Weekly signals mean your roadmap reflects reality, not assumptions from six months ago.
You'll make bets with confidence, and catch bad ones early.
One-off studies miss what changes over time.
Ongoing conversations surface emerging friction, shifting expectations, and opportunities your competitors haven't seen yet.
Shared language, shared evidence.
When hearing from users weekly, debates become discussions.
Your PMs and researchers are stretched.
Recruiting alone takes hours. We absorb the operational burden so your team can focus on decisions, not logistics.
Continuous discovery isn't about more research. It's about better decisions, faster alignment, and fewer blind spots.
Keeping the customers you already have
Discovery themes:
• What is causing users to churn?
• What would turn passive users into active promoters?
• If you were to leave our product today, why would it be?
• Why do users rarely leave after being with us for 6 months?
Attracting new customers to your product
Discovery themes:
• How do non-customers perceive our product?
• What holds potential customers back from using our product?
• What caused customers to sign up in the last 6 months?
Keeping your customers engaged and happy
Discovery themes:
• What would significantly improve our customer experience?
• Where are our customers having a 'good' rather than 'great' experience?
• What product niggles do our customers experience on a regular basis?
Delivering new offerings to your customers
Discovery themes:
• What would 10x the efficiency of our product?
• How else could our customers use our product?
• What feature set would change our customers lives?
Knowing what your competitors are up to
Discovery themes:
• Why are potential customers staying with competitors?
• What compelling features are our competitors rolling out?
• Where is our product weaker than our competitors product?
Tracking what is changing and why
Discovery themes:
• What trend or change will make our product less relevant?
• What is the greatest threat to our current customers?
• What trend is our product behind on?
Bringing customers into higher product tiers
Discovery themes:
• How is our budgeting affecting our customers spend?
• What product features would drive customers to increase cart size?
• How is the economy affecting our customers spending habits?
Ensuring customers get off on the right foot
Discovery themes:
• How did the onboarding experience work across multiple platforms?
• What causes 'almost customers' to abandon the account creation phase?
• How would new customers make onboarding simpler?
What is causing rage among your customers
Discovery themes:
• What are the top pain-points for existing customers when using our product?
• What recent changes have lead to a worse experience?
• What seems misleading or not completely transparent?
Make it easy for customers to refer
Discovery themes:
• What collaboration functionality is missing?
• What products have customers recently referred and why?
• What would need to change for customers to refer others?
Bringing back disengaged or churned customers
Discovery themes:
• What would cause previous customers to revert back to our product?
• What are the deal breakers for previous customers returning to our product?
• What non-existent features or integrations are critical to churned customers
Understand how customers in new regions behave
Discovery themes:
• How do potential customers in America operate differently to our customers in Australia?
• What are potential customers in adjacent markets perception of our product?
If any of these sound familiar, you're in the right place.
Everything you need to build a culture of continuous learning. Fully managed by our senior research team
Best when depth, nuance, and stakeholder confidence matter.
Best when speed, scale, and broader coverage matter.
Absolutely. We'll send calendar invites with video links. Most clients observe 1 session per week and catch the rest via recordings and highlight reels.
Flexibility is built in. We revisit the discussion guide monthly. If priorities shift dramatically, we can pause recruiting and pivot within a week.
We use a mix of panel providers (Askable, UserTesting, Lyssna), and your customer database (if available). We screen for fit and handle all scheduling and incentives.
Three months. Continuous discovery takes a few weeks to hit its stride. Monthly learnings compound over time. After the initial term, you can continue month-to-month.
Each week we separate signals from noise. Insights are tagged as Now, Next, or Later, with clear implications for product, design, or strategy. You are not left with a raw dump of findings.
That is common. We prioritise ruthlessly. Only a small set of insights are elevated at any one time, based on impact and effort. Everything else is parked and tracked, not pushed into your backlog.
That usually signals maturity, not failure. When patterns stabilise, we shift focus. This might mean testing new segments, probing deeper into known issues, or validating solutions instead of discovering problems. The program adapts as learning changes.
Agencies run projects. We run programs. You won't re-onboard us every quarter or wait weeks for a proposal. We're embedded in your workflow, every week.
Let's talk about your product and your team. If continuous discovery is the right fit, we'll build a retainer that works for you.
